Last updated: November 2026 · Italiano
The data controller is YU.SH S.r.l., Viale Giacomo Matteotti 15, 50121 Florence, Italy, VAT no. IT07401700484. Contact: info@yush.it.
When you join the waiting list we collect your email address, your shoe size and your preferred colour, together with the date of the request and your consent.
We use these details only to tell you about the first edition of The Pump: availability, price and fitting. The legal basis is your consent (Art. 6(1)(a) GDPR). We do not sell your data and we do not use it for profiling.
Until the first edition is released and for a maximum of 24 months, or until you ask us to delete it.
On our web hosting provider in the European Union. Only YUSH staff can access it.
You can ask to access, correct or delete your data, withdraw your consent at any time, and lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali). Write to info@yush.it.
This site does not use cookies, analytics or tracking tools, and does not load content from third parties: fonts and images are served from our own server. For this reason no cookie banner is required. If we add analytics or marketing tools in the future, we will update this policy and ask for your consent first.