Smart insoles · Vibration · NMES

Longevity smart wearables.

An active layer inside footwear. Mechanical vibration, neuromuscular stimulation, sensing and AI personalization, built into a custom 3D-printed insole.

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Why the foot
7.7h

a day: the time the average adult spends sitting. Desk, car, sofa, flights. Most of the day, our feet barely move.
PubMed · 18303006

85%

of adults experience tired legs or foot discomfort at some point in their lives. Yet the shoe, the object we wear the longest, has never done anything about it.
PubMed · 20122356

Anatomy

Six layers, one gesture: you put the shoe on.

Patent pendingWO/2026/176346 · PCT/IB2026/051588
Solution

An active layer inside footwear.

Vibration + NMES

Mechanical vibration first, then neuromuscular electrical stimulation, delivered where the foot meets the shoe.

IoT

Integrated sensing and connected data, synced to the companion app.

AI-enabled

Personalization designed around the wearer, session after session.

From lab to market
Your calves are often called a second heart. YUSH is designed to keep them active, even when you are not.
Scientific advisor · Prof. Jack HirshProfessor Emeritus of Medicine, McMaster University. Published research inspires our technology; product validation is in development. The science behind →
Scan your footThe insole is printed to your shape.
Set when, how much, whereChoose the moment and intensity of each session in the app.
Feel lighterFollow how your day goes, step after step.
The app

Your session, in your hand.

Bluetooth
Your profile, from a foot scanThe insole is printed to your shape and the app keeps your profile.
Pair your shoesEach pair connects over Bluetooth and shows its battery.
Set when, how much, whereChoose the zones and the intensity. The shoe does the rest.
Follow your sessionsEvery session is logged, with the next one already planned.

We want to connect technology with luxury and wellness.

Recognition · Geneva 2025

Winner of the Wellness and Beauty Award.

Chosen by an international jury of luxury-industry leaders at the Luxury Innovation Summit in Geneva.

Our story
Collections

One wearable platform, licensed vertical by vertical.

Core

Smart Insole

The active insole and companion app. Our consumer entry point.

Discover Waiting list open

Luxury

The pump, with the active layer hidden in the footbed.

Enter the maison
Coming soon

Aviation

Crew footwear for long hours on board.

In preparation
Coming soon

Sport

Performance and recovery footwear.

In exploration
YU.SH Luxury · First edition

The Pump

A stiletto that cares for the leg wearing it. The active insole disappears into the footbed; what remains is the silhouette.

01 · SilhouetteOut of the dark.
02 · Italian leatherFull-grain calf, studied in every curve.
03 · The footbedSoft nude lining over the active insole.
04 · The heelA slim stiletto, wrapped in the same leather.
05 · UnderneathCoil, controller and electrodes, hidden in the footbed.
06 · The PumpNow, worn.

Walk different

First editionN°01
YU.SH Luxury pump in bordeaux grained leather, side view Three-quarter front view Top view showing the footbed and its two contact points Three-quarter rear view of the heel
Side
YU.SH Luxury

The Pump,
first edition

A pointed-toe stiletto in grained leather, built around the YU.SH active insole. Stimulation sessions are set from the companion app; the shoe carries no visible technology.

Colour
Bordeaux, grained leatherNoir and Nude in patent also open on the waiting list.
Inside
YUSH active insole, mechanical vibration
Control
Companion app, Bluetooth
Charging
Wireless
Availability
Waiting list members first
Join the waiting list
Waiting list

Be first to wear it.

Members of the waiting list are invited before the first edition opens, with price and fitting details.

For footwear brands

Brands bring the shoe.
We bring the active layer.

01

SetupWe integrate the YU.SH insole into your footwear.

02

LaunchYou sell active footwear under your own brand.

03

ScaleA licence on every pair produced.