About Us

Our journey is proudly supported by some of the most prominent international players in innovation and entrepreneurship, with roots in two iconic cities: Florence, the cradle of art and craftsmanship, and Dubai, a global hub of innovation and ambition. CDP Venture Capital drives our growth with the backing of one of Europe’s leading investment funds. Styleit brings its global expertise in fashion-tech, helping us shape the future of luxury design. Through Startupbootcamp, we’ve accelerated our vision with the support of one of the world’s top programs for disruptive startups. Gellify connects us with industry leaders through its groundbreaking innovation platform, and In5, Dubai’s premier innovation hub, provides the perfect ecosystem to nurture our ideas and push boundaries. Together, these partners fuel our mission to redefine luxury footwear, blending the timeless elegance of Florence with the visionary innovation of Dubai.

Our Team

Get to know the talented individuals who are committed to pushing the boundaries and delivering exceptional results.
PIETRO ALLEGRETTI
FOUNDER

The Tech Entrepreneur


Serial entrepreneur passionate of Tech, Art and Philosophy. Founder in several tech startps dealing with  IoT, health and fintech.
ELENA MASSEI
CO - FOUNDER

The Shoes Entrepreneur


Former co-founder of a shoes brand The Pump Factory is head of communication at Illimity Bank, Milan
IANA MIZUNCHI
CO - FOUNDER

The Shoes Entrepreneur


Co-Founder at NudeByPencil, UAE based shoes  brand, holds a position in an Investment Consulting Structure, Dubai.